A rare profile: designer, producer and project manager in one

In 2025 I cofounded inVRT, a healthtech startup developing immersive VR therapy for mental health. I lead product strategy and the full technical production pipeline, working with artists and psychiatrists to design evidence-based VR protocols for phobias and anxiety disorders.

Before that I founded Canvas360 (2020-2023), a digital innovation studio specialized in XR experiences, web development and brand communication, leading every project end to end, from client brief to approval.

At TinyBytes I pioneered in-house development of AI playable ads, eliminating dependence on external vendors, cutting production costs and timelines, and winning the company's first innovation award.

I integrated generative AI company-wide across the 3D and video production pipeline, accelerating creative iteration cycles and recording internal training tutorials so other departments could adopt the same workflows.

I started in advertising, directing art for brand campaigns, then moved into graphic and web design. Fifteen years of that work trained the thing I rely on most today: a critical eye that knows when a frame, a layout or an interaction is genuinely working. A constant pull toward new tools kept me moving forward, and AI supercharged that instinct. The judgment I built over years now runs at a speed and scale I could never reach before.

Today I direct AI coding tools like Claude Code to ship production-grade websites and build prototypes. I set the vision, define the constraints, hold the quality bar and iterate until it's right. This website is exhibit A. Every line of it was written by Claude Code under my direction. The design, the copy, the motion and the structure are all my decisions.